VFILES

Visual direction for a fashion social media and e-commerce website

PROJECT INFO

COMPANY
VFiles
ROLE
Visual director
YEAR
2013 - 2014

MY ROLE

in the beginning of 2013 I decided that I wanted to work for a startup, and I landed at VFiles, an online platform that offer users a way to consume and create fashion content as well as buy clothes and accessories that are often created buy the users itself.

As the visual director, the main challenge was to create and maintain a consistent tone of voice across all channels (print and digital), included the brick and mortar store that VFiles had on Mercer street, Soho.

MATERIAL EXAMPLES


VFile social

This is a screenshot of the profile page of a VFile's user. 

As you can see users could follow each other and share their fashion style as well as promote their brand if they have one.
VFile brand 

This is part of a lookbook that I work on for VFiles sport, a new line that we sold both online and in the store 
VFile brand

Another example of the lookbook for VFiles sport.